We bring the methods of science to everyday thinking

Celebrate Risk

We see risk as a requirement to do anything great. We embrace it.

Embrace Play

We believe you're never too old to play. Lessons are learned that way.

Community Matters

We believe the best ideas come from anywhere. We search our community for answers.

Plan Obsessively

We have a methodology that works. All this risk isn't just foolishness.

The art of the impossible

Risk is a virtue

Audacious Projects

We curate the most audacious ideas from our community and turn them into awesome projects that are bound to fail...or change everything.

Powerful Partnerships

We work with organizations of all sizes to help them embrace risk, celebrate play and build creativity into the foundation of their thinking.

The Team

Curious yet?

Got a crazy idea? Maybe we can help